Eric Thrailkill — UniÂverÂsiÂty of Vermont
CrowdÂsourced parÂticÂiÂpant samÂpling offers addicÂtion sciÂence a comÂpliÂmenÂtaÂry approach to lab-based studÂies, clinÂiÂcal triÂals, and epiÂdemiÂoÂlogÂiÂcal data. In this talk, I will describe a recent study that used the GorilÂla ExperÂiÂment Builder platÂform to conÂduct an experÂiÂment examÂinÂing risk facÂtors for cigÂaÂrette smokÂing and othÂer subÂstance use. I will focus on what I learned along the way; the feaÂtures I used for the project, the chalÂlenges that came up, and how the design funcÂtions allowed me to creÂate and carÂry out a rigÂorÂous design that could be reproÂduced easÂiÂly. I will furÂther describe how this approach conÂtinÂues to facilÂiÂtate projects with in-perÂson and online samÂples in my laboratory.
Full TranÂscript:
Eric Thrailkill 0:00
I have a laser point, great. So yes, thank you so much for the inviÂtaÂtion to talk about some of my work here. I will go through sort of like a stoÂry I tried to put togethÂer about it. So that’s gonna go someÂwhat like how I found GorilÂla experÂiÂment builder, which is sort of changed my research life. And, and then how just just doing a litÂtle backÂground on online research on subÂstance abuse risk facÂtors, which is what I’ve been doing.
And then proÂvide a case of that driÂve lookÂing at indiÂvidÂual difÂferÂences in loss averÂsion, and risk for cigÂaÂrette smokÂing and othÂer subÂstance abuse probÂlems. And then talk about some curÂrent direcÂtions, I’m takÂing this research and conÂsidÂerÂaÂtions and sort of ways I want to develÂop things. So thank you very much. I’ll proceed.
So durÂing the panÂdemÂic, I was spendÂing a lot of time, well, earÂliÂer in the panÂdemÂic, I should say, I was spendÂing a lot of time tryÂing to figÂure out how to do research online. I’ve been doing that a litÂtle bit before that, but the panÂdemÂic kick startÂed that. And so I was doing all the proÂgramÂming stuff and that sort of thing and tryÂing to figÂure everyÂthing out. And evenÂtuÂalÂly, someÂhow, someÂway, I came across this podÂcast online. And it was a webiÂnar, actuÂalÂly, by Joe Devlin, who was putting on a series of interÂviews with acaÂdÂeÂmics in psyÂcholÂoÂgy, neuÂroÂscience, behavÂiourÂal sciÂences at UniÂverÂsiÂty ColÂlege LonÂdon, on difÂferÂent topÂics, and one of the topÂics was GorilÂla experÂiÂment builder. So this is what introÂduced me to this tool, which I evenÂtuÂalÂly got to use.
And I’ve been using ever since. And so in, in the venue I’ve been using, it is, is tryÂing to study risk facÂtors assoÂciÂatÂed with subÂstance abuse. And since well, before the panÂdemÂic, peoÂple in the subÂstance abuse research field have been interÂestÂed in online research. And so this is a paper, which seems kind of old now. But it came out 2019 pre panÂdemÂic, of course, on the use of crowdÂsourcÂing addicÂtion sciÂence, and what this paper goes over are, are a numÂber of areas where online research has been parÂticÂuÂlarÂly helpÂful for setÂting subÂstance abuse probÂlems and peoÂple and so it goes over the the use of crowd sourcÂing to to get gathÂer large, large samÂples to basiÂcalÂly repliÂcate what we’ve seen in labÂoÂraÂtoÂry studÂies, lookÂing at case conÂtrol type designs, folks who are using subÂstances verÂsus folks who do not use subÂstances and repliÂcatÂing those difÂferÂent scales are a good place to start.
But othÂer users have entered develÂop more interÂvenÂtion tools, and pilot test tools before using them in perÂson with clinÂiÂcal samÂples, and also develÂop new meaÂsures and valÂiÂdate them rapidÂly. And then they also are able to conÂtact peoÂple over and over and not have them come into the labÂoÂraÂtoÂry for lonÂgiÂtuÂdiÂnal meaÂsure meaÂsureÂment, which is extremeÂly useÂful. So what this paper endÂed up conÂcludÂing was that online addicÂtion research is going to be comÂpleÂmenÂtary to clinÂiÂcal triÂals, human labÂoÂraÂtoÂry studÂies, epiÂdemiÂoÂlogÂiÂcal studÂies, and it’s going to help overÂall benÂeÂfit the field by improvÂing reproÂducibilÂiÂty, rigour and expandÂing posÂsiÂbilÂiÂties, the study facÂtors relatÂed to subÂstance subÂstance abuse, and overÂall health relatÂed behaviours.
And so with that sort of backÂground, I was interÂestÂed in in using this and so this is just a figÂure showÂing that if you search, the numÂber of papers being pubÂlished and numÂber citaÂtions in most papers, it seems to be increasÂing expoÂnenÂtialÂly and just sort of enterÂing easy terms like MechanÂiÂcal Turk, addiction
4:59
and so on. Here’s this paper that was the evenÂtuÂal result of me getÂting interÂestÂed in gorilÂla experÂiÂment builder. And so I was interÂestÂed in loss averÂsion. And lookÂing at it, and cigÂaÂrette smokÂers. And so just to give a litÂtle bit of backÂground, as we are all pretÂty familÂiar with from all the talks today, behavÂiourÂal ecoÂnomÂics is just inteÂgratÂing psyÂcholÂoÂgy into study of choice and deciÂsion makÂing that peoÂple make. And it’s, it’s been pretÂty obviÂous for a long time for many, many peoÂple that real life behavÂiour is not conÂformÂing to ecoÂnomÂic predictions.
And so one examÂple of this this was just described in the preÂviÂous talk is that potenÂtial lossÂes have a largÂer impact on our choicÂes that potenÂtial gains that are othÂerÂwise equivÂaÂlent. And this is what I call lossÂes or what’s called loss averÂsion loss averse behavÂiour, we behave as if the lossÂes are havÂing a largÂer effect on our behavÂiour, they are on our on our valÂuÂaÂtion than gains.
And you might be able to think about loss averÂsion as a potenÂtial proÂtecÂtive facÂtor against the lossÂes that inevitably inevitably hapÂpen in relaÂtion to our health from engagÂing in behavÂiours such as subÂstance abuse, and there are some in perÂson studÂies that actuÂalÂly sugÂgest this and so with peoÂple who are drinkÂing in excess or using cocaine probÂlems who have probÂlems with these types of behavÂiours, stanÂdard meaÂsures of loss averÂsion have found lowÂer levÂels of loss averÂsion among these groups in comÂparÂisons to matched conÂtrol groups are groups of peoÂple who are othÂerÂwise matched on socio demoÂgraphÂic variÂables such as eduÂcaÂtionÂal attainÂment, gender.
They’re showÂing, in comÂparÂiÂson, lowÂer levÂels of loss averÂsion, meanÂing that they are behavÂing as if potenÂtial lossÂes are havÂing less effect or a simÂiÂlar amount of effect on their behavÂiour as potenÂtial gains. And so, in addiÂtion to loss averÂsion, or othÂer imporÂtant deciÂsion makÂing facÂtors is one of them that’s parÂticÂuÂlarÂly well studÂied in subÂstance abuse research is delay disÂcountÂing or the devalÂuÂaÂtion of rewards with the delay to their feaÂture receipt.
And so it’s been docÂuÂmentÂed since in the 1990s, that indiÂvidÂuÂals who are using heroÂin or smokÂing cigÂaÂrettes or using cocaine, so on and so forth, lots of unhealthy behavÂiours have steepÂer or highÂer delay disÂcountÂing of the future rewards assoÂciÂatÂed with them in comÂparÂiÂson to peoÂple who are othÂerÂwise matched, but are not using these substances.
So the study that I did was was that after lookÂing at the research on loss averÂsion that was out there, it was comÂparÂiÂson, comÂparÂaÂtiveÂly less develÂoped research on delay disÂcountÂing. Loss averÂsion studÂies, subÂstance abuse disÂorÂders, are not had not accountÂed for delayed disÂcountÂing, you know, because, you know, peoÂple are, these are, you didÂn’t know whether these facÂtors are accountÂing for one anothÂer, or sepÂaÂrate from one anothÂer, are going on indeÂpenÂdentÂly in influÂencÂing behavÂiour. And none of the studÂies on loss averÂsion had examÂined cigÂaÂrette smokÂing, which we know is highÂly comorÂbid with these othÂer subÂstance use probÂlems, but had not been examÂined by itself when it is, of course, relatÂed to hunÂdreds and hunÂdreds of 1000s of deaths every year. And so it’s very imporÂtant to underÂstand cigarettes.
9:08
So we do this study, using real experÂiÂment buildÂing. So we set this up in a pretÂty straightÂforÂward way. We had some basic demoÂgraphÂic and health quesÂtions peoÂple acceptÂed the study on mechanÂiÂcal Turk. We did not tell them that it was about smokÂing we told them that it was about genÂerÂal health and choicÂes. And so we had asked them quesÂtions about cigÂaÂrette smokÂing, but also about drinkÂing about drug use about whether they sleep well at night, whether they have probÂlems with being depressed. We didÂn’t make it clear to them up front that this would be about smokÂing but sepÂaÂratÂed them based on their answer to the smokÂing question.
And then after doing that, they comÂpletÂed tasks we had a simÂple mixed gamÂble task, which was a hypoÂthetÂiÂcal coin flip between a potenÂtial loss or potenÂtial gain. It was not conÂseÂcratÂed meanÂing that they didÂn’t actuÂalÂly get shown whether they won the gain amount or loss amount. It was just would you accept this gamÂble as a yes or no question.
And then we also use the stanÂdard meaÂsure to meaÂsure delay disÂcountÂing this monÂeÂtary choice quesÂtionÂnaire, which has been studÂied in many difÂferÂent setÂtings, and many, many studÂies in the past. So we’re able to meaÂsure both of these facÂtors. And we includÂed delay disÂcountÂing, because we know already that smokÂers have steepÂer delayed disÂcountÂing than non smokÂers or nevÂer smokÂers, that’s well estabÂlished. So this proÂvidÂed a posÂiÂtive conÂtrol to tell us that we’re actuÂalÂly getÂting peoÂple who are cigÂaÂrette smokers.
And then, we tarÂgetÂed to get 200 peoÂple in each group, MechanÂiÂcal Turk, the two groups were peoÂple who are curÂrentÂly smokÂing cigÂaÂrettes, or peoÂple who had nevÂer smoked cigÂaÂrettes, as defined as havÂing smoked less than 100 cigÂaÂrettes in their lifeÂtime. And they’re not curÂrentÂly smokÂing or using othÂer tobacÂco prodÂucts. And our curÂrent cigÂaÂrette smokÂers were required to say that they’re also not using curÂrentÂly, tobacÂco prodÂucts othÂer than cigarettes.
Okay, and then we, we attemptÂed to stratÂiÂfy the groups on genÂder and eduÂcaÂtionÂal attainÂment. And then we includÂed stanÂdard bot checks takÂen from the samÂple mateÂriÂals on GorilÂlas webÂsite. And we had a sort of inforÂmaÂtion sheet that had to be checked that if they didÂn’t check it, they weren’t able to move forÂward in the study. And so this is anothÂer sort of point where peoÂple can be selectÂed for.
So we use GorilÂla experÂiÂment builder to do this. The basic design of the study was that we had facÂtors right so smokÂing staÂtus, curÂrentÂly smokÂing, nevÂer smoked and got a task order, whether they got the delay disÂcountÂing first or loss averÂsion first. And then we had two verÂsions of the loss averÂsion task at that point to realÂly get into but we had peoÂple comÂplete difÂferÂent conÂdiÂtions of it, in order to proÂvide a more rigÂorÂous meaÂsure of their loss averse behavÂiour, or lack thereof.
And so what this actuÂalÂly endÂed up lookÂing like, I’m not gonna include the actuÂal picÂture, and it’s even more comÂpliÂcatÂed, someÂthing like this, if you want to see the actuÂal experÂiÂmenÂtal experÂiÂment on gorilÂla, you can go to this QR code and all these mateÂriÂals are availÂable. For free, freely availÂable on open mateÂriÂals, all the tasks and experÂiÂment design are availÂable for anyÂbody to look at.
So we had our iniÂtial quesÂtionÂnaires. And based on that there is sepÂaÂratÂed into groups based on smokÂing staÂtus. And then we have three levÂels of eduÂcaÂtionÂal attainÂment, high school or lowÂer, some colÂlege, or colÂlege gradÂuÂates. And then we had three levÂels of genÂder, male, female or othÂer idenÂtiÂfyÂing. So you can see sort of comÂplex the comÂplexÂiÂty increasÂes. And to the point where we’ll just skip to it that we had 56 quoÂtas over I’m sort of proud of that, because it seems like a lot, but it actuÂalÂly was actuÂalÂly it was very neatÂly organÂised and easy to work with. So it’s very cool. And out of this, we got data. So we screened lots and lots of peoÂple excludÂed lots and lots of people
14:01
based on our quoÂtas, requireÂments, but we’re able to keep track of all that pretÂty easÂiÂly. And we evenÂtuÂalÂly got pretÂty close to meetÂing our goals in terms of the size of this groups, for smokÂers and nevÂer smokers.
So here’s a sort of samÂple demoÂgraphÂic table on this side. We tried our best to match on genÂder and eduÂcaÂtionÂal attainÂment. We didÂn’t quite get there because the prevaÂlence of peoÂple who who report that they have a high school diploÂma or less on MechanÂiÂcal Turk is very low. So it’s very difÂfiÂcult to find peoÂple who have a low levÂel of eduÂcaÂtionÂal attainÂment on MechanÂiÂcal Turk, just sort of a quirk of the platÂform. But anyÂways, we got pretÂty close we includÂed these variÂables in our analyses.
AnyÂways, So here are the actuÂal results. So I’m showÂing here on the left the screenÂshots of what’s someÂbody would get these two difÂferÂent tasks. So it’s, it’s very simÂple. And the data are showÂing here that peoÂple who on this gamÂbling task peoÂple who reportÂed that they’re curÂrentÂly smokÂing are acceptÂing more gamÂbles. And that’s our simÂple meaÂsure of loss, of behavÂiour. They’re less loss averse. They’re acceptÂing more risky gamÂble’s that are givÂing them potenÂtial for worse outÂcomes on their, on their gamÂbles, so.
NevÂer smokeds, they are when the gain the potenÂtial gain amount is twice as much potenÂtial loss and now they’re acceptÂing about exactÂly half those gamÂbles that’s conÂsisÂtent with loss averÂsion. So they’re perÂfectÂly loss averse in the nevÂer smoked when curÂrent smokÂing peoÂple are less loss averse. We find also in our conÂtrol meaÂsures like disÂcountÂing, we are seeÂing that we have steepÂer delayed disÂcountÂing and highÂer disÂcountÂing rate in the curÂrentÂly smokÂing indiÂvidÂuÂals perÂson, verÂsus those are not or had nevÂer smoked. So this was our main result of the study.
And so what have I done since this, we’ve repliÂcatÂed this findÂing using the same sort of approach, experÂiÂment. Design, we’re includÂing more detail on subÂstance use othÂer risk facÂtors, lookÂing into alcoÂhol use and drug use in more detail. We’re lookÂing at othÂer health relÂeÂvant behavÂiours such as sedenÂtary lifestyle, askÂing quesÂtions about peoÂple’s physÂiÂcal activÂiÂty and lookÂing at behavÂiourÂal ecoÂnomÂic risk facÂtors and those whether those increased risk for being sedenÂtary. RefinÂing our methÂods, includÂing othÂer sorts of tools, such as IP hub, Qualtrics screenÂing tools, and I’m just attemptÂing to keep up with realÂisÂing feaÂtures that are comÂing out and tryÂing to train othÂer peoÂple that I work with, on how to use these tools. And going forward.
We’ve heard a lot about gamÂiÂfiÂcaÂtion earÂly on, in these sesÂsions. And I think gamÂiÂfiÂcaÂtion is not just for kids, I think we should defÂiÂniteÂly use it to include parÂticÂiÂpant engageÂment, next types of studÂies, and just tryÂing to inteÂgrate more of the tools and keep up with what’s going on.
And I’m in parÂticÂuÂlarÂly just want to point out that going forÂward, I’m very much interÂestÂed in lonÂgiÂtuÂdiÂnal meaÂsureÂment with this sorts of thing, keepÂing in touch with peoÂple, because that’s also going to increase the qualÂiÂty of responsÂes. You know, if you have someÂbody that’s comÂing back time and time again, to comÂplete these quesÂtionÂnaires, tasks, then it’s pretÂty likeÂly that their qualÂiÂty parÂticÂiÂpants, not being a robot. So with that, I want to thank everyÂbody who’s involved in the studÂies, parÂticÂuÂlarÂly Jo, for invitÂing me and fundÂing if you want to get in touch with me here’s my email address, also get in touch with me on TwitÂter. Thank you very much.
Jo EverÂshed 18:21
Eric, that was fanÂtasÂtic. Thank you. I think you’re absoluteÂly right, that gamÂiÂfiÂcaÂtion is a way that we can build as each researcher could build themÂselves a library of parÂticÂiÂpants that’s interÂestÂed in their in their research and bring them again and again, to come back in a way that doesÂn’t feel so horÂriÂbly demandÂing. Because you know, it. We need to find our tribe, both in research, but also in terms of the parÂticÂiÂpants who wants to take part in our research and conÂtribute to it. I mean, I’m sure we also need sepÂaÂrate samÂples occaÂsionÂalÂly to valÂiÂdate it just to make sure that’s not a weird samÂple. But I think there’s defÂiÂniteÂly place for that there. Have you done any lonÂgiÂtuÂdiÂnal research already or not?
Eric Thrailkill 19:04
Not yet, I’m sort of getÂting ready to do to launch study on that pretÂty soon. But just startÂing very simÂply, 2 measurements.
Jo EverÂshed 19:16
So I did have anothÂer quesÂtion, because I maybe you said it in your talk. Is it that peoÂple with everyÂbody else while I’m askÂing this quesÂtion, if you’ve got a quesÂtion for Eric, there was a highÂly techÂniÂcal one, but othÂers welÂcome as well, in the q&a, please now. Do you? Is it sort of askÂing about causalÂiÂty here? Is it that peoÂple with risky deciÂsion makÂing are more likeÂly to smoke or is it that smokÂers are riskiÂer deciÂsion makÂing? Do we know which order that hapÂpens in and is that a quesÂtion? And if not, how could we answer it?
Eric Thrailkill 19:48
So that’s one of the things I’m tryÂing to purÂsue and so there are two ways or a couÂple of ways to do it. There’s probÂaÂbly more than what I’m going to menÂtion and and the first is to start with peoÂple who’ve nevÂer had, who nevÂer had any expoÂsure to smokÂing or subÂstance use or such as, as adoÂlesÂcents and folÂlow them, as they sort of develÂop into, you know, tryÂing cerÂtain subÂstances and, you know, keep track of whether they’re, you know, deciÂsion makÂing, preÂdicts that those tranÂsiÂtions or preÂdicts their their likeÂliÂhood of samÂpling substances.
AnothÂer way to approach this experÂiÂmenÂtalÂly, see what if you whether you have a sort of method for changÂing deciÂsion makÂing, whether that transÂlates to an immeÂdiÂate change in their sort of subÂstance use behavÂiour. Those, again, in in the delay disÂcountÂing area, those have been both purÂsued. And it seems like if you can influÂence peoÂple’s episodÂic future thinkÂing, you know, they’re thinkÂing about the future self, and things they would like to do. And you have them doing that, while they have an opporÂtuÂniÂty to smoke, those sorts of cues can result in less smoking.
And so that’s been done labÂoÂraÂtoÂry studÂies, peoÂple are tryÂing to develÂop that for more sort of appliÂcaÂtion in real life, to present cues to peoÂple in real life to get them to when they’re about to smoke with very high levÂels of cravÂing sweets of things. It’s less well develÂoped with loss averÂsion there as well, but seems like you could picÂture some ways to bring peoÂple’s attenÂtion to the potenÂtial lossÂes that could be there are going to hapÂpen to them if they conÂtinÂue behavÂing a cerÂtain way, such as famÂiÂly, friends, and those sorts of things, longeviÂty, that might help them inhibÂit cerÂtain behavÂiours in the moment, but it’s just less well developed.
And so one thing that earÂly on was shown with delay disÂcountÂing and smokÂers that’s a forÂmer smokÂers disÂcount future works in the same way as nevÂer smokÂers. And so it seems like quitÂting might be relatÂed to sort of repair. And these sorts of deciÂsion makÂing areas we’ve seen recentÂly. It’s not pubÂlished yet but the same sort of things going on with loss averÂsion, sort of forÂmer smokÂers or, or loss averse in the same way as nevÂer smokÂers are.
Jo EverÂshed 22:59
FanÂtasÂtic. That was a very comÂpreÂhenÂsive answer, which was fasÂciÂnatÂing. There are two quesÂtions in the chat in the q&a for you, which I’m going to leave you to answer indeÂpenÂdentÂly. Because we in the interÂest of time, we now need to move on to Casey Roark. Eric, thank you so much for joinÂing us here today. Please stay for the rest of the session.

