Inside the empir­i­cal sausage fac­to­ry (or: who your online par­tic­i­pants are and how they work)

Sandy Gould, Uni­ver­si­ty of Birmingham


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It’s easy to think of online stud­ies as a mag­ic box, with data appear­ing from the aether. In our research we’ve been try­ing to under­stand the peo­ple who make online stud­ies pos­si­ble and how they go about their work. In this talk I will reflect on what we’ve learnt about our par­tic­i­pants’ work­ing con­texts and the con­straints placed on them by the tasks we set and the nature of the plat­forms we use. These shape how peo­ple behave and, in turn, the results that we obtain.

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