Sonia Milani, UniÂverÂsiÂty of British Columbia
Full TranÂscript:
Sonia Milani :
My name is Sonia Milani. I’m actuÂalÂly not in my PhD yet. I’m actuÂalÂly just still, finÂished my first year of my masÂter’s in clinÂiÂcal psych at UBC, but we’re getÂting there. So I’m here today to talk to you about valÂiÂdatÂing MouÂseÂView for sex research. So thank you to Tom, Edwin and Alex for valÂiÂdatÂing this so that we can use it as a tool.
Sonia Milani :
And so in today’s talk, I will start by proÂvidÂing some backÂground inforÂmaÂtion to explain the role that attenÂtion plays in sexÂuÂal response and review sexÂuÂalÂiÂty relatÂed research that I’ve used eye trackÂing methodÂolÂoÂgy to examÂine attenÂtion. I will then dive into describÂing the curÂrent study and go over the methÂods and results. I will conÂclude with a disÂcusÂsion of what our findÂings sugÂgest and as part of that, I will disÂcuss our future plans for this line of research.
Sonia Milani :
So when we talk about sexÂuÂal response, we are referÂring to an emoÂtionÂal state that is made up of physÂiÂoÂlogÂiÂcal responsÂes, such as genÂiÂtal sexÂuÂal arousal, as well as subÂjecÂtive response, such as subÂjecÂtive sexÂuÂal arousal or exciteÂment. SexÂuÂal funcÂtion involves movÂing through the difÂferÂent stages of sexÂuÂal response withÂout difÂfiÂculÂty. So going through sexÂuÂal desire, sexÂuÂal arousal and orgasm. Not surÂprisÂingÂly, sexÂuÂal funcÂtion is an imporÂtant aspect of qualÂiÂty of life. And studÂies have shown that sexÂuÂal funcÂtion is posÂiÂtiveÂly corÂreÂlatÂed with menÂtal health, with physÂiÂcal health, with sexÂuÂal and relaÂtionÂship satÂisÂfacÂtion, as well as overÂall happiness.
Sonia Milani :
TheÂoÂretÂiÂcal modÂels sitÂuÂate attenÂtion withÂin sexÂuÂal interÂacÂtions as a key comÂpoÂnent of sexÂuÂal response. This is a diaÂgram of the emoÂtion motiÂvaÂtionÂal modÂel of sexÂuÂal response. And as you can see, emoÂtion acts earÂly on and it’s involved in both the actiÂvaÂtion and mainÂteÂnance of sexÂuÂal response. This modÂel preÂdicts that focusÂing attenÂtion towards sexÂuÂal cues. So for examÂple, focusÂing attenÂtion on an attracÂtive partÂner or sexÂuÂal stimÂuli, this facilÂiÂtates and increasÂes sexÂuÂal response, whereÂas disÂtracÂtions that divert attenÂtion away from such sexÂuÂal cues, this inhibits sexÂuÂal response and decreasÂes that.
Sonia Milani :
Over the last 15 years, sex researchers have used eye trackÂing methodÂolÂoÂgy to examÂine visuÂal attenÂtion patÂterns givÂen that visuÂal attenÂtion is a cenÂtral comÂpoÂnent of most sexÂuÂal expeÂriÂences. We see, we like, we get aroused. SpecifÂiÂcalÂly, eye trackÂing has been used to assess difÂferÂences in the attenÂtionÂal proÂcessÂing of sexÂuÂal and non-sexÂuÂal cues. So realÂly showÂing the salience of sexÂuÂal cues. StudÂies have looked at genÂdered patÂterns of visuÂal attenÂtion. We’ve examÂined attenÂtion as an index of sexÂuÂal interÂest and attracÂtion. And more recentÂly eye trackÂing has been used to invesÂtiÂgate attenÂtionÂal biasÂes, underÂlyÂing sexÂuÂal funcÂtion. So lookÂing at difÂferÂences in visuÂal attenÂtion among clinÂiÂcal popÂuÂlaÂtions, expeÂriÂencÂing sexÂuÂal dysÂfuncÂtion and healthy conÂtrols. And this is just to realÂly demonÂstrate the utilÂiÂty of eye trackÂing insects research. But for the purÂposÂes of this preÂsenÂtaÂtion, I will briefly go over findÂings from studÂies examÂinÂing genÂder difÂferÂences, as it is the most relÂeÂvant for the curÂrent study.
Sonia Milani :
For a very long time, researchers have been puzÂzled by a genÂder difÂferÂence in patÂterns of sexÂuÂal response observed in the labÂoÂraÂtoÂry. StudÂies have conÂsisÂtentÂly revealed that hetÂeroÂsexÂuÂal men show genÂder speciÂficiÂty. And what this means is that they proÂduce a greater magÂniÂtude of physÂiÂoÂlogÂiÂcal sexÂuÂal response to preÂferred female sexÂuÂal cues. HetÂeroÂsexÂuÂal woman, on the othÂer hand, show genÂder non-speÂcifÂic patÂterns, such that they exhibÂit a simÂiÂlar magÂniÂtude of physÂiÂoÂlogÂiÂcal sexÂuÂal response to both preÂferred male and non-preÂferred female cues. Now, givÂen that attenÂtion is theÂoÂrized to be imporÂtant for sexÂuÂal response. Some researchers have been interÂestÂed in testÂing whether or not visuÂal attenÂtion is a mechÂaÂnism that might explain these genÂder difÂferÂences. So in preÂviÂous eye trackÂing studÂies and unlike Alex, I actuÂalÂly am using stimÂuli and not emoÂjis. So bear with me. You’re going to see some nude images here.
Sonia Milani :
When parÂticÂiÂpants are shown sinÂgle images of sexÂuÂal male and female tarÂgets sepÂaÂrateÂly, the results indiÂcate that hetÂeroÂsexÂuÂal men look more and look longer at their preÂferred female modÂels. And this is a patÂtern that is conÂsisÂtent with their self-reportÂed attracÂtion, as well as sexÂuÂal response patÂterns reportÂed above. HetÂeroÂsexÂuÂal women disÂtribÂute their visuÂal attenÂtion more evenÂly and look simÂiÂlarÂly at preÂferred male and non-preÂferred female modÂels. WomÂen’s visuÂal attenÂtion patÂterns appear to be conÂsisÂtent again with the genÂder non-speÂcifÂic sexÂuÂal response patÂterns described above. Notably, these patÂterns of visuÂal attenÂtion have been found to be strongÂly corÂreÂlatÂed with self-reportÂed sexÂuÂal attracÂtion ratÂings of the modÂels and so modÂels that were male and female modÂels that were ratÂed as more sexÂuÂalÂly attracÂtive were looked at more and these effects were much stronger in men.
Sonia Milani :
And although eye trackÂing has shed imporÂtant light on our underÂstandÂing of visuÂal attenÂtion patÂterns and sex research, this method is not withÂout limÂiÂtaÂtions, some of which Alex has already described. But speÂcifÂic limÂiÂtaÂtions for sex research include a lack of ecoÂlogÂiÂcal validÂiÂty. GivÂen that we are studyÂing someÂthing that is super perÂsonÂal and priÂvate, peoÂple typÂiÂcalÂly view sexÂuÂal stimÂuli in priÂvate. And so doing so in a labÂoÂraÂtoÂry setÂting could potenÂtialÂly be uncomÂfortÂable and unnatÂurÂal for peoÂple. And this could influÂence results. As well, the self selecÂtion of parÂticÂiÂpants who volÂunÂteer for labÂoÂraÂtoÂry based sexÂuÂal research may impact the genÂerÂalÂizÂabilÂiÂty givÂen that not everyÂone will volÂunÂteer to come to do a in labÂoÂraÂtoÂry based sexÂuÂal research study.
Sonia Milani :
So to overÂcome these limÂiÂtaÂtions of lab based sexÂuÂalÂiÂty research using eye trackÂing, we set out to start the valÂiÂdaÂtion process of MouÂseÂView for sex research and conÂductÂed the curÂrent study. So the goals of the study were to examÂine whether MouÂseÂView would reveal the genÂder patÂterns and the speciÂficiÂty of arousal that has been found using othÂer experÂiÂmenÂtal methÂods. And we also wantÂed to find out whether MouÂseÂViewÂing of sexÂuÂal images would be assoÂciÂatÂed with self-reportÂed sexÂuÂal arousal ratÂings. So do peoÂple look longer at what they like?
Sonia Milani :
In terms of hypothÂeÂsis, for our first research quesÂtion, we preÂdictÂed that MouÂseÂView will reveal genÂder speciÂficiÂty for MouÂseÂViewÂing and sexÂuÂal arousal, meanÂing that men will show genÂder speÂcifÂic patÂterns and women will show genÂder non-speÂcifÂic patÂterns. And for the assoÂciÂaÂtions between MouÂseÂViewÂing and sexÂuÂal arousal, we preÂdictÂed that MouÂseÂViewÂing will be assoÂciÂatÂed with subÂjecÂtive sexÂuÂal arousal ratings.
Sonia Milani :
In terms of methÂods, we recruitÂed a total of 226 underÂgradÂuÂate stuÂdents through the UniÂverÂsiÂty of British ColumÂbia human subÂject pool. This includÂed 166 women, 58 men, and one non-binaÂry indiÂvidÂual. AverÂage age of our group was 20.5 years old and we had a diverse samÂple in terms of ethÂnicÂiÂty. Using a direct link to the online experÂiÂment, parÂticÂiÂpants first comÂpletÂed a sexÂuÂal arousal ratÂing task. They were proÂvidÂed with clear images of each male and female modÂel, and they were asked to report how sexÂuÂalÂly aroused the image makes them feel. And this was done on a scale of 0 to 10. After the sexÂuÂal arousal writÂing task parÂticÂiÂpants comÂpletÂed the MouÂseÂViewÂing task. We used GorilÂla as the experÂiÂmenÂtal platÂform. In each triÂal, we preÂsentÂed parÂticÂiÂpants with two images, one sexÂuÂal image of either the male or female modÂel that was paired with one neuÂtral image depictÂing a ranÂdom object. ParÂticÂiÂpants use their mouse to move aperÂture, which is the clear cirÂcle to view the images.
Sonia Milani :
And here is a quick demo that I hope works. So each triÂal startÂed with a cenÂtral fixÂaÂtion cross. Once parÂticÂiÂpants click that they got to view the two images as they wish. And each triÂal lastÂed eight seconds.
Sonia Milani :
So to examÂine hypothÂeÂsis one, we looked at the genÂder speciÂficiÂty of sexÂuÂal arousal, and we found that men as indiÂcatÂed by the orange lines and these graphs, men showed greater speciÂficiÂty in their MouÂseÂViewÂing of the images. And so for MouÂseÂViewÂing, that’s the graph on the left and then for subÂjecÂtive sexÂuÂal arousal, that’s the graph on the right. So we see that menÂtal, a very proÂnounced prefÂerÂence for the female modÂel comÂpared to the male modÂel. And this is true for both the MouÂseÂView, as well as a subÂject of sexÂuÂal arousal ratÂings. And so this is othÂerÂwise known as genÂder speÂcifÂic response patÂterns. HetÂeroÂsexÂuÂal women, as indiÂcatÂed by the blue lines in the graph show a very subÂtle prefÂerÂence for the male modÂel. And so we can see genÂder non-speÂcifÂic patÂterns in womÂen’s arousal ratÂings, as well as their MouseViewing.
Sonia Milani :
And then for hypothÂeÂsis two, lookÂing at the assoÂciÂaÂtions between MouÂseÂViewÂing and self-reportÂed sexÂuÂal arousal ratÂings. When examÂinÂing the full samÂple, we see a robust assoÂciÂaÂtion between subÂjecÂtive sexÂuÂal arousal, which is found on the X axis and MouÂseÂViewÂing, which is found on the Y axis for both the female and the male modÂel. So the female modÂel graph is on the left male modÂel is on the right. So across everyÂone in our samÂple, peoÂple look more at the stimÂuli they rate as more arousÂing. And these strong assoÂciÂaÂtions are observed when we look at each genÂder sepÂaÂrateÂly. So for men in our samÂple, we see the same posÂiÂtive corÂreÂlaÂtions for both male and female modÂels. And as you can see on the graph on the right for men viewÂing and ratÂing male modÂels, most data appear on the lowÂer end of the scale. So low sexÂuÂal arousal ratÂing and less MouÂseÂViewÂing. And this is expectÂed givÂen our mostÂly hetÂeroÂsexÂuÂal idenÂtiÂfyÂing sample.
Sonia Milani :
And simÂiÂlarÂly for women, we saw posÂiÂtive corÂreÂlaÂtions for both male and female modÂels. And as you can see, the magÂniÂtude of the corÂreÂlaÂtions is slightÂly lowÂer than mens. And this patÂtern again is conÂsisÂtent with the genÂdered patÂterns that are observed using othÂer methÂods where the observed effects are much stronger among men than women.
Sonia Milani :
And so what does this all mean? Our data sugÂgests that MouÂseÂViewÂing is relatÂed to sexÂuÂal arousal. Our supÂportÂed hypotheÂses are the repliÂcatÂed preÂviÂous findÂings from studÂies using othÂer methodÂoloÂgies, such as eye trackÂing and physÂiÂoÂlogÂiÂcal meaÂsures. In terms of impliÂcaÂtions, online experÂiÂmenÂtal methÂods applied to the study of sex, and obviÂousÂly our research more broadÂly, offer an affordÂable and conÂveÂnient alterÂnaÂtive to in lab experÂiÂments, they increase our abilÂiÂty to recruit largÂer and more diverse samÂples. And this is parÂticÂuÂlarÂly imporÂtant in sex research because we realÂly want to tap into popÂuÂlaÂtions with difÂferÂent sexÂuÂal oriÂenÂtaÂtions and genÂder diverse popÂuÂlaÂtions as well. AddiÂtionÂal benÂeÂfits include levÂels of realÂism, it’ll hopeÂfulÂly be more comÂfortÂable and realÂisÂtic for parÂticÂiÂpants be viewÂing sexÂuÂal stimÂuli in the comÂfort of their own home rather than in a labÂoÂraÂtoÂry setting.
Sonia Milani :
And our next steps for this line of research is to more comÂpreÂhenÂsiveÂly valÂiÂdate MouÂseÂView for sex research and to do so, we will comÂpare attenÂtionÂal proÂcessÂing of sexÂuÂal verÂsus non-sexÂuÂal cues to repliÂcate eye trackÂing findÂings that demonÂstrate the salience of sexÂuÂal stimÂuli. And we will also repliÂcate forced attenÂtion parÂaÂdigms that have been used for preÂferred and non-preÂferred sexÂuÂal cues where parÂticÂiÂpants are preÂsentÂed with a male and female modÂel simulÂtaÂneÂousÂly. We also plan to conÂduct an in labÂoÂraÂtoÂry eye trackÂing, COVID perÂmitÂting, to look at MouÂseÂView and eye trackÂing conÂverÂgence, and we are going to be doing this withÂin samÂples. So the same parÂticÂiÂpants that parÂticÂiÂpate in MouÂseÂView will abe invitÂed to parÂticÂiÂpate in an in lab eye trackÂing as well. And we also wantÂed to examÂine difÂferÂent masks in MouÂseÂView. So we want to use the blurred overÂlays that I showed earÂliÂer in the demo, but we also want to examÂine what the data might look like if we were to flash the images clearÂly for one secÂond to parÂticÂiÂpants before the blurred overÂlay, just to see if one iterÂaÂtion of MouÂseÂView is more closeÂly matched with eye trackÂing data.
Sonia Milani :
Thank you for lisÂtenÂing. I’m open to some questions.


